Jan 10

 

Sell Online Products through Affiliate Marketing Strategies

Do you want to sell online products?  It is actually not all that difficult to get started selling products online.

You don’t even have to create or develop your own product to sell online products.  Affiliate marketing is a strategy where you sell other people’s products.

In affiliate marketing, you are the middleman between a buyer and a seller.  Your job is to pre-sell products and deliver warm buyers to the end seller’s home page.

Pre-selling is an art that not everyone has mastered.  You may be so used to the continual onslaught of advertising that you think that in order to sell online products you have to “sell, sell, sell.”  In fact, you are better off providing a good user experience to your visitors and then making softball recommendations to people who have come to trust you.

For instance, if you want to sell an ebook on planning a wedding on a budget, you could create a blog about your own wedding.  You could talk about the trials and tribulations of mother in law interference, dieting so you can fit into the wedding dress, and how your caterer cancelled at the last minute.

Then, from time to time, you will mention just how much good advice you’re getting from an ebook you bought which has helped you to plan your wedding on a budget.  Include a link to the wedding book with your affiliate code imbedded into it.  

Another way to pre-sell to your visitors is to offer a free report in exchange for their email address.  You can put affiliate links for 5 or so products in the report.  

But, once you have their email, you can continue to promote products.  There are two ways to do this.  One is to offer a series of emails offering useful advice and have an inconspicuous link to an affiliate product at the end of the email.  The other is to send stand alone advertisements to your list from time to time.  Remember that you can’t just “sell, sell, sell” even in email marketing.  You have to continually deliver good value to the customer.

If you want to sell online products, the opportunities for the type of products available abound.  

·    One way to find products is to look at major networks like linkshare, shareasale, and commission junction for physical products and clickbank for digital products.

·    Another strategy is to go to large stores such as Wallmart and Amazon that offer a variety of products to promote and set up an account directly with them.

·    A final strategy is to type in your keyword plus the phrase “affiliate product” into a search engine.  For instance, a search of “Debt Relief” + “Affiliate Program” turns up more than 90,000 results.  Many of these are affiliate programs in the debt relief niche.

Start to sell online products today through affiliate marketing strategies.

 

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Jan 10

Wordpress

There are many a Wordpress theme.  How to choose one that will enhance the quality of your links and the propensity of people to buy is a task you need to undertake if you want to make money online.

Wordpress themes are available free online if you do a search.  The trick is that you have to leave the link to the developer intact.  If you don’t want to lose any link juice, you can have a wordpress theme developed just for you.

Here are some things to look for in a Wordpress theme – how to choose the best one, in other words.

·    Probably the most important thing is that the browser is compatible across browsers.  When you build a site, look at it in Internet Explorer as well as Firefox.  Check it out on PCs and Macs if you can.  You don’t want anyone’s experience on your website to be diminished because the theme is not compatible with their browser.

·    The next feature you want to look for is the ability to add widgets to your word press theme.  One of the great features of the word press software is the availability of add on scripts called widgets.  These are extremely easy to upload.  But, if your theme can’t handle widgets easily, it’s not worth it, even if it has a nice look.

·    You want your word press theme to load quickly.  If people have to wait seconds to see your site, they will click the back button before you have the chance to make your case.  If you are using a free theme, try loading someone else’s site that uses the theme before you take the trouble to put it on your own site.  If the CSS is compressed, this can speed page load time.

·    Is the theme SEO optimized?  It doesn’t matter how good your content is if the search engines can’t find it.  Some things to check for as far as SEO compatible themes include an emphasis on content rather than graphics, have HTML validation, and should display post extracts on archive and category pages.

·    Make sure your word press theme has a search capability.  This is a basic item, but there are still some themes that don’t have the compatibility for search.

·    Is the theme already overused?  If too many marketers are already using the theme, your web site might have a “me too” feel.

·    If you plan to have ads on your site – either banner ads or Adsense – make sure that the theme supports them in its design.

·    Finally, can you grow with the design?  As your site develops, will you be able to keep the same look and feel?  You don’t want to surprise existing viewers with a new theme without a strategic marketing reason for it.

Choose wisely when selecting a word press theme.  How you make money off your site may depend on the theme you pick.

 

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